Registration Landing Page

Lead capture page for free dental cleaning campaign

Landing Page — Azizi Riviera Campaign Completed

Landing page designed with Maison Abelane's visual identity, optimized for conversion. Includes registration form connected to Brevo for lead capture.

Landing page preview — Exclusive registration form

✓
Branding-aligned design
Color palette, Inter typography, "quiet luxury" aesthetic
✓
Brevo form integrated
Fields: name, email, phone (+971)
✓
Marquee "Exclusively for Azizi Riviera Residents"
Animated banner reinforcing exclusivity
✓
Social icons with real links
WhatsApp, Instagram, Facebook, Google Maps

2

Welcome Email

Automatic post-registration sequence

Welcome Email — Dental Cleaning Campaign Completed

Premium welcome email automatically sent when a user registers on the landing page.

Welcome email — "Thank You for Trusting Your Smile"

✓
Premium design with full branding
Logo, brand colors, consistent typography
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Optimized content structure
Thank you → What to expect → WhatsApp CTA
✓
CTA "Message Us on WhatsApp"
Direct button to schedule appointment

3

Brevo Configuration

Email marketing and automation platform

Brevo Email Marketing Setup Completed

✓
Brevo account configured
Active account with verified domain
✓
Capture form created
Embedded form with custom fields
✓
Contact list configured
"Azizi Riviera — Dental Cleaning" list
✓
Welcome automation active
Automatic email upon registration

4

Meta Ads, Pixel & Google Ads

Advertising platform configuration

Advertising Platforms Setup Pending payment details

✓
Meta Business Manager connected
Account linked with admin access
✓
Meta Pixel created
Pixel ID generated, events configured
✓
Google Ads account created
Account ready to activate campaigns
!
Payment method pending
Banking details required

Action required

To complete the setup, a valid payment method needs to be added in Meta Ads and Google Ads.

5

Social Media Strategy

Comprehensive strategic proposal for Instagram

In progress

Overall Strategic Approach

The strategy follows a clear conversion funnel, maintaining the essence of intrigue and expectation.

1

Generate Intrigue & Premium Positioning

Build exclusive brand perception with "quiet luxury" aesthetic.

2

Provide Clarity & Authority

Communicate services and differentiators in a structured way.

3

Capture Leads & Prepare Conversion

Generate registrations with exclusive benefits.

Core Concept

"More than a clinic — this is your Maison."

Defined Target Audience Completed

📊 Demographic Profile

✓
Women and men aged 28 to 55
✓
Dubai residents (Azizi Riviera)
✓
Upper-middle and high income
✓
Professionals and expats

🧠 Psychographic Profile

✓
Value premium experience
✓
Seek comprehensive services
✓
Prioritize wellness & image
✓
Prefer exclusive brands

Instagram Bio Optimization Completed

✓
Internal SEO Optimized
"Dubai Polyclinic" and "Dental & Aesthetic Experts"
✓
Immediate Clarity (3-second rule)
Category + Specialization + Location
✓
Conversion Focus
CTA "Appointments 📅👇"
✓
Strategic Simplification
Less information, greater impact

Snapchat Account Setup Completed

Official Snapchat business account created and configured for Maison Abelane Polyclinic.

✓
Business account created
✓
Profile configured with branding
✓
Ready for content publishing

Content Pillars Completed

👑 Premium Positioning

Refined aesthetics
"Maison" concept
Aspirational messaging

Goal: Exclusive perception

🏥 Services & Specialties

Dental & Oral Care
Dermatology & Aesthetic
Wellness & IV Therapy

Goal: Clarity and authority

⏳ Expectation & Launch

Coming Soon
Opening Soon
Your Maison

Goal: Maintain intrigue

🎯 Conversion & Capture

Early registration
Exclusive benefits
Direct call to action

Goal: Generate leads

Strategic Objectives In development

○
Position Maison Abelane as a premium boutique polyclinic
○
Generate brand recognition in Azizi Riviera
○
Build database before opening
○
Convert expectation into real registrations

Content Plan & Calendar In development

Complete calendar with 70% education, 20% authority, 10% sales mix.

📊

Content Plan — Google Sheets

docs.google.com/spreadsheets

→

✓
Monthly posting calendar
✓
Thematic series defined
✓
Reels scripts included

6

Shooting Guide

Production guide for content session

Shooting Guide — 2 Hours Waiting for clinic

🎬

Shooting Guide — Google Drive

drive.google.com

→

✓
Required shots list
✓
Reels scripts
✓
Production checklist

7

New Feed Visual Identity

Designs aligned with corporate identity

Instagram Feed — New Visual Identity In progress

Complete feed redesign with premium "quiet luxury" aesthetic.

Before

After

✓
Consistent color palette
✓
Premium typography

→

Next Steps

Pending actions

1
Provide banking details for Meta Ads and Google Ads
2
Upload landing page to hosting/domain
3
Complete shooting session (2 hours)
4
Launch Meta Ads campaign

COMPLETED DELIVERABLES

5

3

80%